Friday, September 16, 2011

Protecting Kids Privacy, The Worst Use of Social Media for Marketing, Predictive Policing and Cyber Bullying

This past week we saw one change and a proposed change that would improve the protection of kids privacy. The first is a proposed rule change to the Children's Online Privacy Protection Act, or COPPA. The rule change has been proposed by the FTC, and will require operators of web and mobile platforms that deal with kids under the age of 13 to allow more methods of parental consent, and provide proof that children's personal information is being protected.

Children under 12 will also receive increased privacy protection under the TSA's new rules that will allow for fewer pat downs of kids in this age group. These kids may be required to go through a body scanner repeatedly, but this is better than the pat-down horrors we hear:

Facebook has a new ugly story to relate about cyber-bullying and how we fail to handle this trend well as a society. "Facebook fight mom" Daphne Melin faces charges of child endangerment. This is the lady that brought her daughter to engage in a fight with some girls that were bullying her daughter, then jumped into the fray herself:

On related social networking news, any social networking use by teens is related to significant increase in likelihood of using illegal drugs:

And social networking has no effect on the gpa of college kids:

Toyota is being sued for what might be the worst marketing campaign in history. They hired Saatchi & Saatchi, a marketing firm, to create what they hoped would be a viral social media campaign. The campaign idea was to allow someone's friend to trick them into thinking a stranger has access to their personal information. This stranger would then stalk the individual. Who thought this was a good idea?

I was doing some background research on predictive policing. The LAPD has received a multi-million dollar grant to study predictive policing, which is using previous crime data to predict when and where a crime is likely to happen in the future:

Apparently Philadelphia, NY and Santa Cruz all have similar programs.

In San Francisco, the FBI and Alameda police raided the home of a network reporter, mistaking it for the house across the street. They realized their mistake, got a new warrant, went across the street and arrested the drug dealer, who must not have been paying attention when his neighbors house was raided.

No matter how much technology we throw at the problem, we will still need the right address, and we can still count on criminals being stupid. At least we should hope so.

1 comment:

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