Privacy Advocates and Advertisers Spar Over Do Not Track

Microsoft's announcement earlier this year that the next version of Internet Explorer will be released with the "do not track" option turned on has upset advertising industry representatives and spurred a discussion of what it means for browsers and web sites to respect the do not track feature that would allow Web surfers to limit the use of cookies. The National Journal offers pretty good coverage of the issue, including a brief discussion of the W3C's attempts to standardize what do not track should actually mean.